Most people who like art can’t afford to buy it. Like most young artists, I didn’t experience art directly but instead through pictures in books. It’s like music. Most people experience music through recordings. We had a revolution in music as a result of the recording industry. For me it was really important to get my work out there so people could see them without having to go to galleries all the time. That’s basically saying: if you don’t live in New York, then fuck you. I didn’t want to be that guy. I wanted the books to be accessible.